Use this AI prompt to generate professional brand voice and tone guidelines from your website copy — so every piece of content sounds unmistakably like you.

AI Prompt: Create Brand Voice & Tone Guidelines for Your Business

Inconsistent content confuses your audience. If your Instagram sounds casual, your emails sound corporate, and your website sounds like a robot — people won't trust your brand.

This prompt builds your brand voice document in one go.

The Prompt

Plain Text
You are a conversion copywriting expert with deep knowledge in persuasion psychology, branding, UX design, and customer experience.

Your task is to generate brand voice and tone guidelines based on the copy from my website/brand.

My website URL (or paste my copy below):
[Your website URL or paste your existing copy]

Generate the guidelines in this exact format:

1. **Introduction**: Explain what brand voice & tone guidelines are, their purpose, and why they matter.

2. **Voice & Tone Guiding Principles**: Identify 3–4 principles that bring my brand to life.
   For each principle, provide:
   - What it means
   - How it affects my writing
   - An example of correct copy
   - What NOT to do
   - An example of incorrect copy

3. **Vocabulary**: Define key word choices so anyone writing for my brand can match the tone.

4. **Tone**: Describe the emotional quality of the copy — how it should feel to read.

5. **Cadence**: Explain the rhythm and pacing of my writing so it can be consistently maintained.

6. **Reusable ChatGPT Prompt**: Create a prompt I can use going forward to generate content that always matches my brand voice.

Make the guidelines clear, structured, and easy for non-copywriters to follow.

Ask me clarifying questions until you are 95% confident you can complete the task successfully. Take a deep breath and take it step by step.

What to Paste if You Don't Have a Website

Use your:

  • Instagram bio and recent captions
  • LinkedIn summary
  • Any emails you've sent to clients
  • A description of how you talk to clients in real life

The AI will extract your voice from whatever you give it.

Need your brand voice documented and applied consistently? That's a content VA service. Let's chat.